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Right Now in Along the Truth #1: Buyers are buying after shopping around. In their search for the best buy, they are comparing your property to the others currently on the market. Currently our average buyer is comparing eleven targeted properties. Truth #2: Our sellers control the pricing and salability of their homes but buyers control value. A property is worth what the market (buyers) will pay. Truth #3: If a property sits on the market for more than a few weeks, it gets shop worn (stalelike an old donut!). Price it right in the beginning while it is fresh and buyer interest is at its peak. Many times, our best offer is the first offer! Truth #4: Most properties must be sold three times: 1. First to the cooperative real estate agents that we market to. If they dont see it as a decent value, they may not show it. 2. Second to the buyers if they dont see it as an attractive offering, theyll look somewhere else or buy your competition. 3. Third to the lender who will make the loan and the lenders appraiser if this group doesnt see the value, there wont be a loan and we may loose the buyer Truth #5: What it means if. 1. There are no showings Agents dont see your home as worthy of showing to their buyers or buyers themselves arent interested enough to look from our marketing. 2. There are no offers buyers do not see enough value to negotiate or try to buy. Their perception is that there are better-priced competitors that they will have less trouble negotiating. Truth #6: Overpriced properties actually help well-priced properties sell. |
